Growth Marketing Lead-ANZ

💼 Hiring: Growth Marketing Lead-ANZ - Binance 📍 Remote - Sydney / Melbourne, Australia | 🕐 Posted date not provided | 💰 Competitive salary and benefits | 🧑‍💻 Remote | 🔗 Brand / Growth / Local Marketing Binance is hiring a Growth Marketing Lead to lead brand-led growth for Binance Australia. The role covers brand strategy, integrated campaigns, and local execution for Australia. 📋 Responsibilities include: - Own Binance Australia’s brand strategy, aligned with global standards and localized for Australia - Translate complex crypto concepts into clear, credible, consumer-friendly messaging - Act as brand guardian across ATL, BTL, digital, partnerships, community, events, and content - Lead integrated campaigns across paid, owned, and earned channels - Build narratives, briefs, and go-to-market plans that balance brand and growth - Lead local marketing with knowledge of Australian consumers, media, and culture - Partner with PR, legal, and compliance so messaging stays accurate and regulator-ready - Manage local agencies and creative partners - Work with global marketing, product, comms, partnerships, and community teams - Track brand health and campaign KPIs, then refine messaging, channels, and investment 🔑 Requirements set by the company: - 8-12+ years in marketing, ideally in financial services, fintech, crypto, technology, or regulated industries - Proven brand marketing and integrated campaigns, not only performance marketing - Experience adapting global brands for local markets and managing agencies - Strong brand judgment, strategic thinking, and comfort with regulated messaging - Self-motivated and execution-oriented within global frameworks - Strong communication and confidence presenting to senior stakeholders 💡 Perks & Benefits: - Competitive salary and company benefits - Work-from-home arrangement (may vary by team) - Flat global team, autonomy, career growth, and continuous learning 📩 To apply: Apply: https://jobs.lever.co/binance/f0c00da5-f556-4789-82b0-569a7bdf2512/apply 🔗 Original post: https://jobs.lever.co/binance/f0c00da5-f556-4789-82b0-569a7bdf2512 📌 New here? Subscribe and mute notifications to avoid noise. 🔎 Search by role or skill, or check the pinned messages for a short vacancy list. ⚠️ DYOR! I do not verify every job. Requests to download and run files or make a payment are major scam warning signs. 🚩 ❗️ I am not hiring. I only share fresh Web3 jobs posted by others. #NFA #DYOR 🌎 All my other social media! Subscribe!👇 💡 Intern/Junior Web3/Crypto/Blockchain Roles DAILY 📱 Allweb3jobs on Twitter/X 📱 Allweb3jobs on LinkedIn 📱 Coinmarketcap token analysis 🪙 Binance token analysis 💬 Want to promote something or just ask a question? Feel free to reach out: @crypto_vazima