Marketing Specialist

This is a remote position. Inbound Marketing & GTM Operations Manager Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners. Key Responsibilities - Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes. - SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance. - Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes. - Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners. - Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams. Requirements - 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination - Background in B2B SaaS, tech services, AI, IT services, or consulting - Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit - Strong project management, content calendar, and stakeholder coordination skills - Working knowledge of SEO execution and performance tracking - Familiarity with GA, GSC, GTM - Comfortable with HubSpot/CRM basics - Strong written communication - High ownership; able to execute independently against existing playbooks Good to Have - Conference/event marketing experience - Partner/referral GTM experience - Experience with technical teams on content - Webflow/WordPress familiarity - Sales collateral creation - Background in AI, cloud, data, or software services marketing Benefits Life at Incubyte We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. Perks - Dedicated learning & development budget. - Sponsorship for conference talks. - Comprehensive medical & term insurance. - Employee-friendly leave policies. - Home Office fund - Medical Insurance If you have anything to ask - Originally posted on Himalayas