Digital Marketing Specialist

Join our international team as a Digital Marketing Specialist. Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing. It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team. Key areas of responsibility and main tasks Digital marketing: - Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget - Set up and maintain conversion tracking, landing pages and retargeting - Update website content and support on-page and technical SEO - Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails - Manage organic social media day to day - Support general CRM and marketing automation management so leads are tracked properly - Produce regular reports on digital channel and campaign performance against agreed KPIs Marketing and communications support: - Execute marketing tasks in the Marketing Plan and maintain the marketing calendar - Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint - Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video. - Write, proofread and edit content across different channels - Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked - Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers - Support consistent internal and external communications, including internal comms with HR and communication on company initiatives Requirements - Degree in Marketing, Business, Communications or a related field - 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage - At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns - Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools - Comfortable with analytics and reporting (e.g. GA4) - Experience with CRM, marketing automation or Google Tag Manager is an advantage - Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage - Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage - Strong MS Office skills (Word, Excel, PowerPoint, Outlook) - Fluent English, written and spoken - Strong organization and ability to prioritize across many tasks - Strong attention to detail and reliable delivery - Clear communication and writing skills - Hands-on and proactive; happy to pitch in across the team Benefits - Professional growth and career opportunities - International team and environment - Bonus based on annual performance - Personal accident and business trip insurance - Additional health insurance - Remote/home based - Complimentary health and wellness benefits, such as influenza vaccines - Rewarding referral policy - Workplace establishment allowance (fully remote) - Team building, global meetings, B active events Originally posted on Himalayas