Strategist, TikTok Shop

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Strategist, TikTok Shop based in the United States. This role owns the end-to-end growth strategy for a portfolio of brands selling through TikTok Shop. You will develop 12-month strategic roadmaps, from initial catalog audits and product selection through launch, optimization, and scaling. The position combines e-commerce strategy, financial analysis, product merchandising, creator commerce, and client leadership. You will use data to identify high-potential products, improve listings, optimize performance, and guide investment decisions. As a player-coach, you will balance strategic ownership with hands-on execution while partnering with specialist teams when appropriate. You will work directly with clients and cross-functional teams in a fast-moving, evolving social commerce environment. This is an opportunity to shape growth strategies for brands while helping develop best practices for a rapidly expanding commerce channel.