Creative Lead, Growth Marketing - 1663

Category: IT Services Location: City: Century City, CA (Los Angeles) Onsite / Hybrid / Remote: Remote Duration: 3 months to start with Rate Range: Up to $50/hour in W2 (Depends On Experience) Work Authorization: U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa Must Have: - 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative. - Expert-level Figma skills. - Strong creative direction experience across static design, video, and motion graphics. - Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements. - Experience overseeing high-volume creative production, including creative reviews, templates, and workflows. - Experience using marketing performance data to improve creative effectiveness. - Extensive experience working simultaneously with internal creative teams and external agencies. Responsibilities: - Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms. - Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards. - Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness. - Provide creative direction and actionable feedback to designers, editors, and agency partners. - Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets. - Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans. - Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition. - Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements. - Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery. - Identify opportunities to improve production efficiency using AI-powered creative tools. - Support copywriting and short-form marketing messaging when needed. - Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices. Qualifications: - Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles. - Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency. - Strong understanding of video production, motion graphics, editorial pacing, and storytelling. - Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction. - Experience building and managing scalable creative production processes and design systems. - Strong understanding of marketing performance metrics and data-driven creative optimization. - Experience managing creative projects from initial briefing through final delivery. - Ability to oversee both design and video production without personally editing or animating every asset. - Proven experience coordinating internal creative teams and external agency partners. Nice to Have: - Experience with Figma Weave. - Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation. - Experience in streaming, entertainment, media, or subscription-based digital products. - Experience developing creative for paid social, CTV, and branded placements. - Experience improving creative production efficiency through automation and AI-assisted workflows Details Originally posted on Himalayas