Amazon Split-Testing Specialist

About the Company Living Clean is a 7-year-old ecommerce brand specializing in pimple patches and skincare products, with strong presence in the U.S. and Canada and expanding into Europe, Mexico, and Brazil. We operate as a fully remote team across Pakistan, Philippines, India, and Latin America. We are looking for a highly analytical Brand Manager with deep experience in Amazon listing optimization, structured A/B testing, and conversion rate improvement. Role Overview The Brand Manager will own the end-to-end optimization of Amazon product listings across all marketplaces. This role focuses heavily on A/B testing, creative experimentation, and data-driven decision-making to maximize conversion rates (CVR) and organic ranking. You will collaborate closely with the PPC team, design team, and leadership to drive measurable improvements in sales performance. Key Responsibilities A/B Testing & Experimentation - Develop and maintain a structured A/B testing roadmap. - Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing. - Analyze test outcomes and optimize based on data-driven insights. - Document results and build repeatable testing frameworks. Listing Optimization - Optimize titles, bullets, back-end keywords, and description for SEO + conversion. - Ensure listings align with brand voice and marketplace policies. - Partner with designers on image stacks, infographic ideas, and differentiators. - Improve A+ content, Brand Story, and comparison charts. Conversion Rate Improvement (CRO) - Identify friction points using data (brand analytics, CVR trends, session data, search query performance). - Improve click-through rate (CTR), glance views, and organic rank. - Conduct competitor analysis and implement insights. Launch & Growth Strategy - Support PPC team with optimized creatives for launch. - Build listing launch checklists and ranking strategies. - Ensure global marketplace listings follow cultural and linguistic best practices. Cross-functional Collaboration - Work with PPC team on coordinated experiments and messaging. - Guide designers with test ideas and creative instructions. - Communicate progress and insights to leadership weekly. Operational Ownership - Maintain listing health and compliance. - Track KPIs like CVR, CTR, TACOS, ranking, and review velocity. - Build SOPs for testing, optimization, and creative briefing. Requirements Must-Have - 35+ years Amazon brand management or listing optimization experience. - Proven track record running A/B tests with measurable improvements. - Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers. - Ability to analyze data and translate into actionable insights. - Experience collaborating with designers and PPC teams. - Strong written communication and organizational skills. Nice-to-Have - Experience in beauty, skincare, or supplements. - Experience across multiple Amazon marketplaces (EU, CA, MX, BR). - Prior work with remote, multinational teams. - Basic knowledge of PPC structure and performance metrics. Originally posted on Himalayas