Digital Marketing Specialist

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media. This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition. You’ll have direct ownership over: - Google Ads and PPC campaigns - SEO and organic search growth - Paid media optimization - Social media engagement - Conversion and lead generation performance - Campaign analytics, testing, and reporting If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit. What You’ll Own Google Ads, PPC & Paid Media – Primary Focus Build, manage, and optimize campaigns across: - Google Search Ads - Google Display Ads - Remarketing - Performance Max (PMax) Own campaign execution from setup through optimization, including: - Keyword research - Audience targeting - Campaign and ad group structure - Budget allocation - Bidding strategies - Conversion-focused campaign scaling Write and test: - Ad copy - Headlines - CTAs - Creative variations Continuously monitor and optimize: - CPC - CTR - CPA - Conversions - ROAS Identify underperforming campaigns quickly and implement data-backed improvements. SEO & Organic Growth Conduct keyword and competitor research using tools such as: - SEMrush - Ahrefs - Google Search Console Optimize: - Metadata - Page titles and headings - Internal linking - Website content - On-page SEO Support: - Technical SEO - Content optimization - Organic growth initiatives - Keyword and content-gap strategies Monitor: - Keyword rankings - Organic traffic - Search visibility - Website performance Identify opportunities to improve rankings and increase qualified organic traffic. Social Media Management & Engagement Support social media growth and engagement across: - LinkedIn - Instagram - Facebook Manage and support: - Post scheduling - Captions - Comments and DMs - Audience interactions - Social content optimization Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement. Analytics, Reporting & Optimization Track marketing performance across: - Paid advertising - SEO - Organic traffic - Social media Analyze performance using: - Google Analytics 4 (GA4) - Google Ads - Meta Ads Manager - SEMrush - Ahrefs - Google Search Console Prepare clear reports covering: - Campaign performance - Marketing KPIs - Tests and experiments - Performance trends - Optimization opportunities - Recommended next steps Maintain organized documentation of campaign changes, tests, results, and learnings. Conversion & Performance Optimization - Run structured A/B tests across ads, messaging, targeting, and landing pages - Identify conversion bottlenecks across acquisition funnels - Recommend improvements to landing pages and campaign experiences - Test new audiences, keywords, messaging, and creative approaches - Scale successful campaigns while maintaining cost efficiency - Use performance data to prioritize optimization opportunities What Makes You a Strong Fit You: - Think in terms of measurable marketing performance - Enjoy optimizing campaigns rather than simply launching them - Combine analytical thinking with hands-on execution - Understand both paid and organic acquisition - Proactively identify performance gaps and growth opportunities - Are comfortable testing new ideas and learning from data - Care about leads, conversions, and revenue — not just traffic - Can independently manage multiple marketing priorities Required Experience & Skills Must-Have - 3+ years of hands-on digital or performance marketing experience - Strong practical experience with: - Google Ads - PPC / Paid Search - SEO - Social media management - Strong understanding of: - CPC - CTR - CPA - Conversion Rate - ROAS - Paid media optimization - Experience using: - Google Ads - Google Analytics 4 (GA4) - Google Search Console - SEMrush and/or Ahrefs - Meta Ads platforms - Strong keyword research and campaign optimization skills - Strong copywriting and written communication skills - Ability to interpret marketing data and make optimization decisions - Strong organizational and reporting skills - Ability to work independently in a remote environment during U.S. business hours Nice to Have - Experience managing multiple client accounts - Experience with Meta Ads - Background in: - SaaS - E-commerce - B2B marketing - Experience with: - A/B testing - Landing page optimization - Conversion Rate Optimization (CRO) - Familiarity with: - Marketing automation - Content marketing - Email marketing systems - Experience building marketing dashboards or automated reports Tools & Platforms - Google Ads - Google Analytics 4 (GA4) - Google Search Console - SEMrush - Ahrefs - Meta Ads Manager - LinkedIn - Instagram - Facebook - SEO and reporting tools What a Typical Day Looks Like You might: - Review Google Ads dashboards and marketing KPIs - Adjust campaign budgets, bids, keywords, and targeting - Test new ad copy, headlines, CTAs, and creatives - Analyze CPC, CTR, CPA, conversions, and ROAS - Monitor keyword rankings and organic traffic - Identify new SEO and content opportunities - Review social media engagement and audience activity - Analyze conversion performance - Document campaign tests and results - Prepare performance reports and recommendations for leadership In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels. Key Metrics for Success Paid Media - Return on Ad Spend (ROAS) - Cost Per Acquisition (CPA) - Cost Per Click (CPC) - Click-Through Rate (CTR) - Conversion Rate - Lead volume and quality SEO & Organic Growth - Organic traffic growth - Keyword ranking improvements - Search visibility - Qualified organic leads Social & Overall Performance - Social engagement and audience growth - Lead generation - Campaign conversion performance - Reporting accuracy - Consistent testing and optimization - Overall marketing ROI Why This Role Stands Out - Direct ownership of Google Ads, PPC, SEO, and digital growth - Hands-on role with measurable business impact - Opportunity to work across paid and organic acquisition channels - Strong autonomy over campaign testing and optimization - Exposure to performance analytics and conversion strategy - Fully remote work environment - Growth opportunities into: - Performance Marketing Manager - Growth Marketing Manager - Paid Media Manager - Digital Marketing Lead Interview Process - Initial Screening Call - Spark Hire Intro Video - Recruiter Interview - Final Interview - Offer & Onboarding Apply Now If you: - Love performance marketing and paid media - Have hands-on Google Ads and PPC experience - Understand how to grow organic traffic through SEO - Enjoy analyzing data and improving ROAS - Constantly test campaigns to improve conversions - Want ownership over multiple digital growth channels This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment. #PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs