Email Marketing and Automation Specialist

This is a remote position. Team:Marketing, reporting to Jack Slater (Growth Marketer) and working closely with Sales Location and hours:India Type and salary range:6 lacs to 8 lacs per annum About Us SyncEzy is a growing SaaS Integrations Company in the B2B space, with a strong focus on the Trades and Service Industries. We connect world-class business apps with deep integrations. To learn more about us, check outwww.SyncEzy.com. We are growing by leaps and bounds and need a Digital Marketing Lead to develop and implement global marketing strategies. Role and Responsibilities: - Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach. - Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups. - Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales. - Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns. - Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed. - Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling. - Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts. - Maintain and optimize workflows, lead journeys, and database hygiene withinZoho Marketing Automation. - Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools likeBuiltWithandProspeo. - Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing. Requirements - 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company - Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered - Confident with segmentation logic, lists, suppression, and CRM data - A working grasp of customer data and analytics: you can read CRM and engagement data, spot segments worth targeting, and turn that into a clear recommendation - Experience running sales cadences or working closely with a sales team - Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction. - Comfortable with basic reporting in spreadsheets or a BI tool - Clear written English and the judgement to know when copy needs another look - Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US. Must-have requirements for all Remote Roles with SyncEzy - A very good internet connection: 100 Mbps minimum. (Please do a speed test BEFORE applying) - A proper work desk/setup at home and a quiet place to work. - A Laptop / Computer during your probation period; we will provide company hardware laptop / PC, Headphones, standup desk, etc., upon confirmation. - Excellent English communication skills, written and verbal. Benefits Benefits A TRUE Remote / Work from Home position. We are a Global Remote company and have been remote working long before it was made popular by COVID. We have staff dispersed across 4 continents. We pride ourselves on running a flat organization, with a friendly, easy-going culture. Competitive Salary + All the below - Allowance for Internet / Phone costs - Company Hardware is provided after completing probation. - Flexible, family-friendly & fun work environment - Continuous development and education allowances. - Excellent growth opportunities, and growth into leadership for the right candidate. - Generous policies around leave / social and training allowances - Zero Commute, Work while you work, play while you play—perfect Work / Life balance. Originally posted on Himalayas