Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels. This is a hands-on performance marketing role focused on: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - YouTube Ads - Paid search & display - Retargeting - Lead generation - Conversion optimization - ROAS and acquisition efficiency You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting. If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit. What You’ll Own Paid Media Strategy & Planning Develop and execute paid advertising strategies aligned with business and revenue goals. - Manage campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - YouTube Ads - Other relevant paid acquisition channels - Research: - Target audiences - Keywords - Competitors - Customer segments - New acquisition opportunities - Plan campaign budgets and acquisition targets - Forecast performance and identify scaling opportunities - Align paid media with broader marketing, sales, and brand initiatives Campaign Setup, Management & Optimization Build and manage campaigns across: - Paid Search - Display - Retargeting - Video - Lead Generation - Conversion Campaigns You’ll: - Create and optimize campaign structures - Manage bids, budgets, placements, and targeting - Test: - Ad copy - Headlines - Creatives - CTAs - Audiences - Landing pages - Run structured A/B tests - Optimize campaigns based on performance data - Scale winning campaigns while maintaining acquisition efficiency Monitor and improve key metrics including: - ROAS - CPA - CPL - CPC - CTR - Conversion Rate Google Ads & Paid Search Manage and optimize Google Ads campaigns including: - Search - Display - Retargeting - YouTube - Performance Max - Dynamic Search Ads Use: - Automated bidding - Keyword optimization - Negative keywords - Audience targeting - Budget optimization - Advanced campaign features to continuously improve performance. Meta, LinkedIn & Multi-Channel Advertising Build and optimize campaigns across Meta and additional paid channels. - Develop prospecting and retargeting audiences - Test different audience segments and creative approaches - Manage Meta Pixel and platform tracking - Optimize LinkedIn campaigns for B2B lead generation where applicable - Identify the strongest acquisition channels and allocate budget accordingly Conversion Tracking, Analytics & Attribution Ensure advertising performance is tracked accurately. Set up and maintain: - Google Analytics (GA4) - Google Tag Manager - Meta Pixel - LinkedIn Insight Tag - Conversion tracking systems Analyze: - Conversion paths - Customer acquisition performance - Attribution - Funnel performance - Campaign profitability Troubleshoot tracking issues and ensure leadership has reliable performance data. Reporting & Performance Insights Prepare clear weekly and monthly reports covering: - Ad spend - Leads and conversions - ROAS - CPA / CPL - CTR - Conversion rates - Channel performance - Testing results Go beyond reporting numbers by providing actionable recommendations around: - Budget allocation - Audience targeting - Creative direction - Campaign structure - Funnel optimization - Scaling opportunities Cross-Functional Collaboration Work closely with: - Marketing - Content - Design - Analytics - Web / Landing Page teams - Leadership Provide performance-driven feedback to improve: - Ad creatives - Messaging - Landing pages - Offers - Conversion funnels Stay current with advertising platform changes, algorithms, tools, and best practices. What Makes You a Strong Fit You: - Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics - Are highly analytical and comfortable making decisions from data - Enjoy testing and continuously improving campaigns - Can balance creative thinking with quantitative analysis - Proactively identify underperforming campaigns and fix them - Understand how ads, landing pages, targeting, and tracking work together - Can manage multiple campaigns and budgets without losing attention to detail - Communicate campaign performance clearly to leadership Required Experience & Skills - Proven hands-on experience managing Google Ads and Meta Ads - Strong understanding of: - PPC - Paid acquisition - Conversion optimization - Attribution models - Audience targeting - Retargeting - Hands-on experience with: - Google Analytics (GA4) - Google Tag Manager - Conversion tracking - Reporting dashboards - Experience managing and optimizing advertising budgets - Ability to analyze campaign data and make performance-based decisions - Experience running A/B tests across campaigns and creatives - Strong organizational and project management skills - Excellent written and verbal English communication - Comfortable working independently during U.S. business hours Nice to Have Experience with: - LinkedIn Ads - YouTube Ads - TikTok Ads - Performance Max - Dynamic Search Ads - Automated bidding strategies - Marketing automation - Ad platform scripts and automation tools - Multi-channel paid acquisition - Remarketing strategies - Audience segmentation - Multi-touch attribution - Landing page optimization - Funnel conversion optimization Experience managing large or multi-channel advertising budgets is a plus. What a Typical Day Looks Like You might: - Review Google and Meta campaign performance - Adjust bids, budgets, targeting, and placements - Analyze ROAS, CPA, CPL, CTR, and conversion rates - Launch new campaigns or audience tests - Test new creatives, headlines, and messaging - Review landing page performance - Troubleshoot tracking or attribution issues - Collaborate with designers on new ad concepts - Identify underperforming campaigns and optimization opportunities - Prepare performance insights for leadership In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization. Key Metrics for Success - Return on Ad Spend (ROAS) - Cost Per Acquisition (CPA) - Cost Per Lead (CPL) - Click-Through Rate (CTR) - Conversion Rate - Lead and revenue growth from paid channels - Budget efficiency - Campaign scalability - Tracking and attribution accuracy - Continuous improvement in campaign performance Why This Role Stands Out - Direct impact on revenue and customer acquisition - Hands-on ownership of paid media campaigns - Exposure to multiple advertising platforms - Opportunity to manage and scale meaningful advertising budgets - Strong autonomy over testing and optimization - Data-driven environment with measurable performance expectations - Fully remote opportunity - Growth potential into: - Senior Performance Marketing Specialist - Paid Media Manager - Growth Marketing Manager - Head of Performance Marketing Interview Process - Application Review - Spark Hire Intro Video - Initial Interview with Pavago Recruiter - Technical Interview / Paid Media Campaign Discussion - Final Client Interview - Offer & Background Verification Apply Now If you: - Have strong hands-on experience with Google Ads and Meta Ads - Know how to improve ROAS while reducing CPA and CPL - Understand tracking, attribution, and conversion optimization - Love testing and scaling paid campaigns - Make decisions based on data rather than assumptions This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising. #PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #RemoteJobs #MarketingJobs